01
Establish Neutral
Every fitting starts from a neutral baseline — no assumptions, no presets.
- Setup
- Motion
- Strike
- Delivery
- Ball flight
- Feedback
Avoda Precision Fit™ · Southeast Wisconsin
Stop adapting
Build the clubs around your motion. Precision fitting built around how you naturally move, deliver the club, strike the ball, and interact with the turf.
01Philosophy
Your swing isnot the problem.
Too many golfers change posture, setup, delivery, or hand position to accommodate equipment that was never properly fit for them.
My fitting process starts with the golfer. We identify the specifications that let you move naturally and deliver the club consistently.
The goal is not to force you into standard. The goal is to find your standard.
02Avoda Curved-Face Technology
The face is curved.On purpose.
Drivers have used face curvature for a century — it's called bulge, and it exists to tame off-center strikes. Avoda is the first to CNC-mill that idea into irons. A precise horizontal curve across the face, engineered to counteract gear effect.
On a flat iron, a toe strike gears the ball left and a heel strike gears it right. The Origin's curved face is designed to cancel that exchange — reducing sidespin on mishits so the ball holds its line. Proven at the highest level: the 2024 U.S. Open was won with Avoda curved-face irons.
Top-Down · Toe StrikeBulge Active
The milled bulge starts the same strike further right — gear effect turns the ball back toward the target.
Progressive Curvature4i → PW
4i
5i
6i
7i
8i
9i
PW
The curvature is progressive — greatest in the long irons, where ball speed is highest and loft is lowest, tapering through the scoring clubs where loft already protects the start line. My fitting determines where curved faces help your dispersion — measured, not assumed.
03The Process
Not a guess.A process.
02
Test Extremes
Instead of tiny changes, we deliberately test meaningful differences to reveal what you respond to.
- More upright vs flatter
- Longer vs shorter
- Different shaft weights
- Different grip sizes
- Different head & sole characteristics
03
Isolate Variables
One important variable at a time. Cause, separated from coincidence.
- Data
- Ball flight
- Strike
- Turf interaction
- Feel
- Player feedback
04
Lock the Build
Once the correct relationships are identified, the specification is finalized — a club that works with you, not against you.
- Lie
- Length
- Shaft
- Grip
- Head
- Set configuration
04Interactive
The fitting lab
Six variables. One build. Scroll through the specification the way a fitting moves through it.
Precision Fit / LabL-01
Lie
L-01
Lie
How the sole sits at impact shapes where the face points and how the club meets the ground. We fit lie dynamically — from your delivery, not a static chart.
- Dynamic delivery
- Start direction
- Strike location
- Turf contact
L-02
Length
Length should complement your posture, delivery, strike pattern, and athletic movement — not a number pulled from a wrist-to-floor table.
- Posture
- Delivery
- Strike pattern
- Athletic movement
S-01
Shaft
Weight, profile, and stiffness distribution change how the club loads and times through impact. Flex alone is a headline, not a fitting.
- Weight
- Profile
- Flex behavior
- Feel
- Timing
G-01
Grip
The only part of the club you touch. Size and texture can influence comfort, hand action, face awareness, and control.
- Comfort
- Hand action
- Face awareness
- Control
T-01
Sole / Turf
Sole geometry and effective bounce influence how the club enters and exits the ground — matched to your angle of attack and the turf you actually play from.
- Bounce
- Sole width
- Angle of attack
- Turf conditions
C-01
Set Configuration
Same length, combo length, or variable length. There is no universal answer — the fitting determines the configuration that suits the golfer.
- Same length
- Combo length
- Variable length
- Gapping
05Lie Angle
Lie isdynamic.
Lie fitting is not a wrist-to-floor chart. What matters is how the club is delivered — in motion, at impact, on real turf. The fitting reads your dynamic delivery and observes how lie influences strike, start direction, the face relationship, and turf interaction.
- Delivery
- Strike
- Start direction
- Face relationship
- Turf interaction
- Movement
Impact View0°
Sole interacts with the ground evenly
06Sole · Bounce · Turf
The ground is partof the fitting.
Strike SequenceLow Point
Sole geometry and effective bounce influence how the club enters and exits the turf — the difference between a strike that digs, skips, or glides.
A fitting that ignores the ground only fits half the collision. We match sole geometry to the way you actually deliver the club and the turf you actually play from.
- 01Angle of attack
- 02Low point
- 03Strike location
- 04Turf conditions
- 05Delivery
- 06Sole interaction
- 07Golfer feedback
07Shaft
A shaft is morethan flex.
Load ProfileTip-Active
A tip-active profile releases later and closer to the ball — it can influence launch, spin, and delivery timing.
“Fast swing = stiff shaft” is not a fitting. The right shaft is a system of weight, profile and timing that lets you deliver the club the same way, swing after swing.
01
Weight
How the club loads and sequences
02
Profile
Where the shaft bends along its length
03
Stiffness distribution
Butt, mid and tip behavior — not one letter
04
Torque
Resistance to twisting through impact
05
Feel & timing
When the club delivers, and whether you trust it
06
Launch characteristics
Delivery consistency over single-shot speed
08Set Configuration
Why should every clubfollow the same rule?
Some golfers benefit from consistency. Some benefit from progressive length. Some benefit from a combination. The fitting determines the configuration — the golfer is never forced into a predefined philosophy.
01
Same Length
One length, one setup, one strike pattern — consistency through repetition.
02
Combo Length
Scoring clubs matched at one length for precision; long irons progressive for speed and confidence.
03
Variable Length
Traditional progressive lengths — gapped and blended to the golfer, not a chart.
There is no universal answer — the correct configuration depends on the golfer
09Locations
Choose yourenvironment.
Outdoor Precision FitOPEN AIR
Morningstar Golf Club
Waukesha, Wisconsin
Fittings on real turf, under real sky. Watch actual ball flight, read divot patterns, and feel how each build enters and exits the ground.
- Real ball flight
- Turf interaction
- Outdoor conditions
- Full-flight feedback
Indoor Precision FitCONTROLLED
Atlas Golf
Brookfield, Wisconsin
A controlled environment built for clean comparison. Launch-monitor data, repeatable conditions, and precise A/B testing — twelve months a year.
- Controlled testing
- Launch-monitor analysis
- Year-round fitting
- Repeatable comparisons
MPortrait — add to /public/media
MahmoudPrecision Fitter
10About
The fitterbehind the data.
I'm Mahmoud — an Avoda Precision Fitter based in Southeast Wisconsin. My work is understanding the relationship between five things:
- 01The golfer
- 02The motion
- 03The equipment
- 04The strike
- 05The ground
When those five agree, golf gets simpler. My job is to help you discover the specifications that let you swing naturally and confidently — then build to them, exactly.
Avoda Precision Fitter designation · Southeast Wisconsin
Ready when you are
Your fitting startsbefore the first swing.
Tell me where you want to fit, what we're building, and how you play. I'll take it from there.